Hi, I'm Julia Davies – life and business coach for women who want to forge their own path

Hi, I’m Julia Davies, quiet rebel, sea-obsessed, plant hoarder, and instigator of mini-adventures. I live on the coast in Worthing, Sussex, with my partner who I met underwater in the Philippines on a coral reef conservation project. We love the sea, but rewind 6 years and we were living in Bedfordshire – about as far from the sea as you can get in the UK. I commuted to London for a corporate job and, from my window seat 5 storeys up, I used to feel bone-deep jealousy while watching people canoeing and windsurfing in the dock below.

Then my partner had a paragliding accident. He ended up in hospital in Spain with a seriously injured leg. It was traumatic, but it could have been a lot worse. It was the catalyst for a lot of change. The shock made us evaluate what we wanted our lives to look like instead of continuing to live on autopilot. Within a year I’d quit my corporate job and gone freelance, and we also moved to the coast, fulfilling a shared life-long dream.

Julia Davies on the beach in Worthing

I finally stopped being the “good girl”

I spent most of my childhood and much of adulthood being a good girl. I got good grades and went to uni to get a good degree then I got a series of good jobs. I tried really hard for 10 years to force myself into the good corporate career thing, but I felt like a caged animal in the office environment. Every couple of years, I couldn’t bear the hustle, the office politics and the sweaty filthy commute anymore so I would quit and escape to the other side of the world for a few months. Then I’d come back and get another similar job (because I really did want to be “successful”) … on a repeating cycle for 10 years.


It was a monumental relief when I dared to listen to my inner quiet rebel and go freelance – finally I could define what success means to me (being able to go to the beach every day!) and make my own rules in my business (no calls before 10am!). I have always been uncomfortable with the idea of a career for life so I jumped at an opportunity to train as a coach. I now balance both coaching and freelance editing and am open to new lines of business too. Both are flexible jobs that enable me to down tools when the weather is right – yes, even during the work day (!) – and head to the beach with my paddleboard for a revitalising lungful of fresh, salty air.

Julia Davies on the beach in Worthing

How much of your life was your idea?

6 years ago I wouldn’t have been able to identify very much in my life that I’d chosen intentionally. I’d done a science degree because I was good at it, then got the first job I applied for when I graduated. I lived somewhere that was a balance between being easy to commute to London from and where I could actually afford to buy a house.

Now, the opposite is true. Life feels very intentional – with lots of white space for spontaneity too!

Now it’s my mission to encourage other women to forge their own path

My partner’s accident was a wake-up call to make me start living life proactively instead of on autopilot. I don’t want you to have to go through the trauma I did before you start doing the things you want to do in life. Honestly, what are you waiting for? I’m certain you’ve said to yourself “I’ll be happy when…” , but true happiness will only be yours when you start choosing to listen to your own wants and needs.

I now work with quietly courageous women who are ready to learn about themselves and build a fulfilling, wholesome life that’s meaningful to them. So, if you’re currently wondering how you can break out from the life you seem to have built by accident, I’ve can help you feel the most “you” you’ve ever felt.

I’ve supported many women as they create meaningful changes in their lives, and I’d love to be your guide too. If this resonates with you, book a discovery call and start choosing to listen to your inner quiet rebel instead of that “good girl” who’s been holding you back for years.

Conversation starters

Just in case you want to drop me an email or book a virtual cuppa and you want to make sure we’ve got something to talk about…

Julia Davies on the beach in Worthing